Wyald
Logo and Business Plan Design
Wyald is a small Sydney-based company selling ecological bags and established in the framework of Young Achievement Australia, an organisation which helps young people acquire business skills through direct experience in managing a business. Raymond Roca Creativity was commissioned to design Wyald's logo, as well as its business plan (cover and interior page layout). The business plan design, which is centred around hues of pink, seeks to portray the company as progressive and youthful.
